Cookie Policy
Last updated: March 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and understand how you use the site.
How we use cookies
chimesoftware.co.uk uses three types of cookies:
Essential cookies
These are required for the website to function. They cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookies | Maintain your browsing session | Session |
Analytics cookies
These help us understand how visitors use our website so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| PostHog | PostHog (EU) | Website analytics — page views, scroll depth, interactions | 12 months |
ph_* | PostHog (EU) | Anonymous user identification for analytics | 12 months |
PostHog data is hosted on EU infrastructure (eu.i.posthog.com). No personal data is sent to US servers.
Marketing cookies
These track your visit across our site and help us measure the effectiveness of our advertising campaigns.
| Cookie | Purpose | Duration |
|---|---|---|
chime_tracking | First-party marketing attribution. Stores: anonymous visitor ID, UTM parameters (source, medium, campaign), ad click identifiers (GCLID, li_fat_id), landing page, referrer. | 12 months |
The chime_tracking cookie is a first-party cookie set by chimesoftware.co.uk. It does not contain personally identifiable information until you voluntarily submit a form. It is used to:
- Attribute your visit to the correct marketing channel
- Pass campaign data to our CRM when you fill in a form
- Measure the effectiveness of our advertising spend
Third-party tracking pixels
We may use the following third-party pixels for advertising conversion measurement:
- Google Ads: GCLID click identifier for offline conversion import
- LinkedIn Ads: li_fat_id click identifier for conversion tracking
These identifiers are stored in the first-party chime_tracking cookie and only shared with the respective ad platform when you complete a conversion action (e.g., booking a demo).
Managing cookies
You can control and delete cookies through your browser settings:
Disabling cookies may affect website functionality. Essential cookies cannot be disabled as they are required for the site to operate.
PECR compliance
This cookie policy complies with the Privacy and Electronic Communications Regulations 2003 (PECR) as amended. We obtain consent for non-essential cookies before they are set.
Contact
For questions about our use of cookies, contact us at privacy@chimesoftware.co.uk.
See also our Privacy Policy.