Chime

Privacy Policy

Last updated: March 2026

1. Who we are

Chime Software Limited (“Chime”, “we”, “us”, “our”) is the data controller responsible for your personal data. We are registered in England and Wales.

  • Company: Chime Software Limited
  • Website: www.chimesoftware.co.uk
  • Email: privacy@chimesoftware.co.uk

2. What data we collect

We may collect the following types of personal data:

  • Identity data: Name, job title, company name
  • Contact data: Email address, phone number
  • Technical data: IP address, browser type, device information, pages visited
  • Usage data: How you interact with our website (via PostHog analytics)
  • Marketing data: Your preferences for receiving communications from us, UTM parameters from advertising campaigns

3. How we collect your data

We collect data through:

  • Website forms: When you book a demo, request a quote, download content, or contact us
  • Cookies and analytics: PostHog (EU-hosted), first-party tracking cookies for marketing attribution
  • Third-party integrations: LinkedIn Ads, Google Ads (click identifiers for conversion tracking)
  • Calendly: When you schedule a meeting via our booking system

4. How we use your data

We use your personal data for the following purposes:

  • To respond to your enquiries and provide demos of our software
  • To send you information about our products and services (with your consent)
  • To improve our website and marketing through analytics
  • To comply with legal obligations
  • To protect our legitimate interests (fraud prevention, security)

5. Legal basis for processing

Under UK GDPR, we process your data based on:

  • Consent: For marketing emails and non-essential cookies
  • Legitimate interest: For website analytics, fraud prevention, and B2B marketing
  • Contract: To provide services you've requested
  • Legal obligation: Tax, accounting, and regulatory requirements

6. Cookies

We use the following cookies:

  • Essential cookies: Required for the website to function
  • Analytics cookies: PostHog (EU-hosted, eu.i.posthog.com) — measures website usage
  • Marketing cookies: First-party tracking cookie (chime_tracking) for marketing attribution, UTM parameters, and ad click identifiers

You can manage cookie preferences via your browser settings. See our Cookie Policy for full details.

7. Data sharing

We share your data with:

  • Salesforce: Our CRM system (EU/UK data processing)
  • PostHog: Analytics (EU-hosted infrastructure)
  • Vercel: Website hosting (London region)
  • Calendly: Meeting scheduling
  • Google / LinkedIn: Offline conversion tracking (hashed data only)

We do not sell your personal data to third parties.

8. Data retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

  • Enquiry data: 2 years from last contact
  • Customer data: Duration of contract + 6 years
  • Analytics data: 26 months (PostHog default)
  • Marketing cookies: 12 months

9. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, contact us at privacy@chimesoftware.co.uk.

10. Complaints

If you have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

11. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date.